B2C marketing, have you ever heard this term? It stands for Business to Customer marketing, combining a set of strategies, practices, and tactics that a company directly applies to individual customers, and aims to reach more consumers.
Taking effective B2C marketing strategies can bring more visits to your website, expand your brand’s awareness and influence, improve conversions, and ultimately increase sales.
Here’re the top 6 2C marketing strategies that have been practiced to be the most effective ones.
1. Social Media Marketing
We’re searching online everyday. We open Facebook to get in touch with our friends, relatives, classmates; we open Twitter to look through the latest news; we open the Tiktok to watch the funny videos and create a one, as well. The social network is what connects us with the world.
The first step of social media marketing is to create an account on social media like Facebook, Instagram, Twitter, Reddit, Tiktok, and other platforms, then build a strong relationship with your targeting audience. You can deliver posts or videos on your page to express your brand and introduce your services. Don’t forget to encourage audiences to participate in engagement and provide services to your customers. In the end, more and more customers get to know your company through your social accounts and recognize your products or services.
2. Email Marketing
Email marketing is a powerful marketing strategy that allows you to get direct and close contact with your audience. Numerous companies choose email marketing as the first and long-term strategy to keep in touch with their audience. Through the email, it’s easy to inform your potential customers as well as the consumers of products to be launched, the upgraded services just now, holiday greetings, and some major notices. It’s necessary to let your audience know the changes in your company and deepen their minds.
In general, there’re 4 main types: Email Newsletters, Acquisition Emails, Retention Emails, and Promotional Emails. To begin with, collect the emails of your audience as many as possible when they first visit your site. Set a goal for your campaign, and be clear about why you should send this email. Then, make a draft of the content, and consider if it is what gets your audience interested or they need. The email titles also matter, and it even going to determine whether your email is opened or not! Finally, send it at the right time, and try to let more contacts read it.
3. Influencer Marketing
Influencer marketing, which is also called Key Opinion Leader marketing, means a company working with an online influencer to promote one of its products or services. The influencers usually will make a video or some beautiful pics to introduce your products or services to their fans on Youtube, Ins, and TikTok. The key of influencer marketing is to promote your brand with the influence of Internet celebrities. Thus, collaborating with a KOL that fits your brand voice is crucial, who will better pass brand values. To reach more targeted audience, you should consider which social platforms or channels are helpful when deciding to carry out the marketing activities.
4. Social Media Advertising
Social media advertising is categorized into digital advertising that serves paid ads on social media such as Facebook, Twitter, Instagram, Youtube, Tiktok, LinkedIn, and Pinterest to get potential customers. Most online businesses use paid social media ads to drive traffic to their websites, increase brand awareness, reach a more targeted audience.
Social media ads is considered one of the most effective and quickest way to connect with your audience. The number of daily active users is extremely huge, while their data is available to business owners. Through paid ads, companies can easily target audiences based on age, gender, location, interests, behaviors, websites visitors. Then, we can build a basis of seed users with similar characteristics and behaviors for the next social advertising.
The most social platforms for social media advertising recommended:
Facebook with 2.89 billion active users monthly
Instagram with over 2 billion active users monthly
Tiktok with 1 billion active users monthly
Youtube with over 2 billion active users monthly
Pinterest with over 444 million active users monthly
Twitter with over 330 million active users monthly
LinkedIn with over 310 million active users monthly
5. SEO Marketing
SEO refers to Search Engine Optimization, using the rules of search engines such as Google to improve the organic rankings of website or a web page from search engines. SEO marketing aims to increase your site’s visibility by putting forward it when people search online for products or services that are related to your business in Google, and other search engines.
There’re thousands of people searching online on Google every second, and a better ranking will give you a higher chance of attracting interested customers and getting more clicks. Meanwhile, SEO marketing generates a higher conversion rate than traditional marketing and is thought to be one of the best marketing strategies out there.
6. Feedbacks and Reviews
A good number of entrepreneurs agree that customer feedbacks and reviews are of great importance, and decide to make them part of their websites. Customer reviews are the real feedbacks from customers who bought your products or experienced your services. When an interested customer visits your site or online store, he tends to find the reviews of the previous customers, especially when he does not fully trust you. These feedbacks and reviews are likely to become one of the decisive factors whether he purchases. So try to encourage your customers to leave positive reviews of your products and services, and don’t forget to display them in a conspicuous place like the homepage that your customers can easily see them.